Branding is not just part of the design but it is the core process. Branding is considered as the user’s or consumer’s feeling about a particular product, service or even the company itself. It is the collective response.
A brand is not designing a logo, however a logo have a vital role in branding because a company logo is the face and it is the heart of the corporate identity and it creates a mental image about that company. The logo often act as a shortcut to the brand, in other words when ever we see a Nike logo we connect with the the quality of the products.